Biodiversity refers to the many and typical features of the different organisms living in different environments. In particular, the food one represents the Earth’s genetic heritage about farming and breeding. This heritage is always threatened by unpredictable consequences for the whole humanity and, at the same time, for the flora and fauna. Nowadays we can find a few dozens of hybrid and mixed cultivated varieties which have been created to satisfy the needs of intensive agriculture, based on qualitative results and constant production. In fact, most of farmers practice the monoculture rather than growing a whole variety of plants. This aspect threatens and reduces a lot the food biodiversity.
Food biodiversity has to be preserved and sponsored thanks to the valorisation of some local products while safeguarding the environment. In this view, an important role is played by biological agriculture and the breedings that must respect sustainability criteria.

The concept of sustainability is focused on three aspects: environment, economy and society. These three issue are closely linked and they shouldnt’ be considerated in a exlusive way, bacauese the balance of the production system is based on their reletionship. So this concept assumes more relevance in agricolture where the environment is an irreplaceable aspect. It is necessary use a durable approach to preserve biodiversity in order to ensure the product’s potential. An important point is the building of sustainable scenarios in order to develop economic activity. This means keeping the ability of this resource to create the value the economic activities rely on along time which affects, as job opportunities and life conditions improvement, on the nearby communities.

The potential of the agri-food industry is more and more evident and the many variations it offers are clearer and clearer along the whole productive chain. This situation creates new job opportunities and, in this view, we have to analyse the sector as a whole, considering not just the mix of activities, traditions productions and know-how, but also of innovative solutions and approaches. This combination, if aimed at a major wider resilience, may reshape the business models, so focusing the attention back on “individuals” both as consumers, with new and emerging needs, and farmers who have to be properly appreciated and rewarded by a different approach to production and market. These aspects may reshape business models and help improve professionalism skills in a mature compartment, so getting many benefits and improvements.

The reformulation of business models requires to reflect on major questions, like the value a product or service offers, how it is made and put on the market and the matter about customers’ profiles. Thanks to innovation, these questions may radically change, so influencing the productive response. Moreover, the choice of a sustainable model influences the approaches and productive decisions that seemed unchanged.